Manachai has experienced full-time careers in global multinational companies related to communications, digital marketing & data analytics fields over 10 years. Also involved in E-commerce business and digital marketing consulting projects in areas of expertise is including hospitality, beauty, luxury & lifestyle consumer electronics.
With the full-stack website development, tracking setup, CMS & multi-languages content maintenance, reporting & optimization have been using along with my 10-year career. Also experienced in branded website and e-commerce platform migration projects in both agency & corporate side for local market. I keen to deliver my skills with my self-organized resources arrangement to support business objectives, while also keep learning and improving my capability in related fields.
Building a holistic search team for Nestle Thailand Account. A collaboration over search landscape including SEO, Paid Search and platform search including e-commerce websites. This search service is supporting in all angles on digital & marketing for each different business purpose for client.
Responsible in SEA & Oceania region's data-driven marketing for Samsung.com in multiple localization markets to achieve visibility, and completing into B2C direct e-com sales via Cheil Regional HQ Team.
A digital strategic & e-commerce planner for website and digital content projects. Search landscape performance improvement in all area of visibility, sales and communication in digital ecosystem to contribute measurable outcomes with data such as Adobe Analytics and Google Analytics to proceed further recommendation and optimization. I'm currently responsible for digital marketing and e-commerce projects of Samsung (www.samsung.com/th), NIVEA (www.nivea.co.th), & Eucerin (www.eucerin.co.th)
My responsibility in the team is to generate revenue to Nespresso Thailand website & application (www.nespresso.com/ th/th/) in both Thai and English. This direct website channel has to customize with local consumers and to align with global initiatives, including local optimization on contents and visuals for the best user experience to improve sales conversion, and visibility on organic search (SEO) by manually customize HTML, JavaScript & CSS on SAP's Hybris CMS.
I also responsible in web release projects, collaborate working with HQ rollout team. This experience me in website migration as a brand side, apart from agency side. Brand side web migration makes me foresee the difficulties, and able to handle, request, and fix issues.
These activities come with my technical and analysis logic to make strategy for this online business development to connect seamlessly with offline channels for the best client brand experience.
I worked in consulting department (Strategic planning). In this role, it is responsible for digital consulting emphasized on consumer curiosity behavior through search with creative and unique content planning. Managing SEO & technical integration tools to contribute conversion in communication, lead and sales through digital marketing. I also responsible for new website kickoff project, to ensure that contents and user experience working fine. Examine consumer journey and behavior to implement with marketing strategy for FMCG clients e.g. Coca Cola, Minute Maid, NIVEA, NIVEA MEN, and Eucerin.
At that time, I had to provide the topic idea with proper research and opportunity for content team to make content for our clients on always-on keywords and for each campaigns. Optimizing websites structure & manage those contents to gain the best SEO practices are one of my responsibility. However, monthly report, analysis and consultancy for the websites, exploring opportunity on each client's campaign by insight consumer interests and search demand to optimize and generate SEO plans for owned channel and 3rd party channels are my majority tasks. I reported directly to Head of Consultant (Strategic Planning Director).
Example of projects I have involved in.
SAMSUNG RHQ (SEA & OCEANIA) 2021: Direct to consumer sales uplift for the regional accounts: SEO strategy, implementation and copywriting consultation.
SAMSUNG Thailand - 2020-2021: Direct to consumer sales uplift for Thailand account: SEO consultation, with content execution and management. Include data analysis & consumer journey as monthly report.
NESPRESSO Direct-to-consumer, owned channel website ecommerce at early stage into Thailand market.
2017: Always-on website maintenance & SEO improvement for women product portfolio. Kicked-off first ever ecommerce report & consultation for the brand.
Always-on website's technical consultation as the priority for E-commerce sales for eucerin.co.th
My personal self-development activities that help with life and work together.
Helps focus and concentration.
With the influence of artificial life & work - screen all the time. This activity helps in appreciation of reality we see through our eyes, while capture the moment of the current stage.
Helps precising the process and executions through coding and prioritizations.
Ways to reach me out. I preferer over the email for the most productive communications.
E-mail: leerarudee@yahoo.com
LINE:
